I can't quite put my finger on what makes it so good. Sure, it's finger licking good and when I can't get it, I bite my knuckles in frustration. I wish Wendy's would deliver, then I could let my fingers do the walking and dial the digits and say "Give me some chili, delivered into my waiting hands." And when it arrived I could give the delivery guy a big thumbs up. I would gently pry the lid off with eager fingers and eat it all gone.